ShopBayOfQuinte.ca
Belleville, Ontario K8P3X5
888-430-7467 | phone
Hours of Operation
Open 24 hours 7 days a week!
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SEO (search engine optimization) is a deep, deep sea. The acronym is commonly used but, really how many of us really understand what it means? Here are a few quick facts:
Fact #1 : SEO is not something you purchase, its not a one and done approach to search results/optimization. When your web builder tells you that your website is properly optimized, ( and you just paid extra to have that, that is a whole other blog) it is only the beginning. You cannot just purchase the package and relax.
Fact #2: Most small business owners have come across the term search engine optimization (SEO). Many of them know it is critical to their business online. But prod them a bit more and it becomes clear many don’t know what it really means. Not something to shy aware from, educating yourself about SEO is a game changer for small businesses.
Fact #3: SEO is more important to small businesses than social media marketing. Google uses 200+ ranking factors to determine what businesses rise to the top of SERP (search engine results page) and SEO is a big part of individual success. We could keep going but we want to keep you reading!
What is Google Indexing/Crawling? Why is it so important to small businesses?
First a few commonly used terms:
Google Crawling: When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler.
Google Indexing: After crawling has been done, the results get put onto Google’s index (i.e. web search).
Google crawlers are attracted to:
- Readable, clear content and page descriptions and titles with an easy to navigate site structure are search engine friendly and easier to index. Your content and site structure should easily explain what your business, products and services are all about. It should be relevant to your customers and within your industry.
- A number of unique sites that refer to your site, also called earned backlinks. You don’t have much control over other sites, but the more you build awareness, including business directories, blogs and social media, the higher this can be.
- Readability on desktop and mobile devices.
- Content authority. Regular updates, new content and earning links and mentions from other sites increase a search engine’s boost your importance as far as search engine results go.
What are the benefits of SEO for small business?
SEO isn’t only for big business. It was years ago, but today, with billions of sites online, you can’t get around it. Here are some of the benefits of SEO for small businesses:
- Better site, better content. SEO can make your site content better and more focused, This attracts search engines and customers.
- Local Platforms like ShopBayofQuinte.ca assist local businesses in having their unbranded products and services rank higher in search results with little to no tech experience and lacking properly optimized websites, no websites or online tools.
- Increase sales and grow your business. Better ranking search results means higher visibility of your brand or products. SEO optimized sites are faster, and more likely to convert visitors to buyers. Combine SEO with social media activity to drive traffic to your site. Sites with high rankings get more social media exposure.
- Open new markets. Top search results are visible worldwide, even if you use a locally focused platform like ShopBayofQuinte.ca If you’re at the top of the page, expect interest from customers worldwide, 24/7.
- You need SEO to stand out. Your competitors use SEO. If you don’t, you need to. You’ll have a leg up on competitors who don’t.
ShopBayofQuinte is locally owned, locally focused and Google indexed! Free consultations for all locally owned businesses, non profits, professional services, sports associations and side hustles.
To book a free consultation go to our Facebook page, email us at michelle@shopbayofquinte.ca or text us at 343-263-1500.
Help us build a complete business directory for the entire Quinte Region and Hastings County!
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