We, at ShopBayofQuinte.ca, hear on a regular basis from small businesses that they post to social media, they don't need a website, or to be concerned with SEO. But , what if you have focused your digital strategy (and marketing budget) in the wrong areas? Research shows that search engine marketing efforts build in strength over time as search engines discover the strength of your content and search engine optimization work. On the contrary social media efforts actually decay over time as they fall off the social media timelines. For example if you post a Facebook post today and no one sees it or forwards it in the first few days that post will disappear into the social media shadows, falling off of people's news feeds and never really be seen by anyone.With social media for each post as time goes on less and less people see that specific post, where as with search engine optimization over time more and more people can often be driven to a page that was created from a long time ago. This is done by building more links to that page over time and getting that page to move up search rankings through search engine optimization work on that page. Is it time to rethink your digital marketing strategy? Call us for a free consultation. 343-263-1500 or Michelle@shopbayofquinte.ca #shopbayofquinte#digitalmarketing#SEO#betterbusinessstrategies#contentmarketing
We, at ShopBayofQuinte.ca, hear on a regular basis from small businesses that they post to social media, they don't need a website, or to be concerned with SEO. But , what if you have focused your digital strategy (and marketing budget) in the wrong areas? Research shows that search engine marketing efforts build in strength over time as search engines discover the strength of your content and search engine optimization work. On the contrary social media efforts actually decay over time as they fall off the social media timelines. For example if you post a Facebook post today and no one sees it or forwards it in the first few days that post will disappear into the social media shadows, falling off of people's news feeds and never really be seen by anyone.With social media for each post as time goes on less and less people see that specific post, where as with search engine optimization over time more and more people can often be driven to a page that was created from a long time ago. This is done by building more links to that page over time and getting that page to move up search rankings through search engine optimization work on that page. Is it time to rethink your digital marketing strategy? Call us for a free consultation. 343-263-1500 or Michelle@shopbayofquinte.ca 
